Apple looks to bid on becoming US home for Formula 1
Formula 1 could have a new U.S. streaming service home soon. Apple is in talks to purchase the rights as it looks to further invest in live sports, the Financial Times reports.
Apple already has deals for Major League Baseball and Major League Soccer. ESPN’s F1 contract ends next year. But Apple will be up against ESPN, as well as likely other bidders.
This latest news comes as Apple enjoys its first blockbuster in-theaters hit with its new F1 movie, produced by F1 star Lewis Hamilton. F1-related entertainment overall is having a moment. Netflix’s “Drive to Survive” arguably launched the sport into the U.S. mainstream back in 2019, and viewership of live F1 races in general has continued to increase, especially among young women.
Apple TV did not immediately respond to a request for comment.
